You can always be #1 for all your keywords.
Unfortunately, there are unscrupulous Web marketers promising to make you #1 for all your chosen keywords. With billions of pages across the Internet that claim is impossible to fullfil – just forget it.
Content doesn’t matter.
Unfortunately, many believe that content doesn’t matter as long as people visit your site. But if content is lousy to the point that readers aren’t reading it, how will they ever find your links? Content is king if you want loyal return customers.
PageRank matters.
The truth is that the content of the website matters more now. Pagerank is not a bad indicator of Google’s trust in a website, but it is not the beginning and the end.
Use SEO keywords as often a possible.
While it is important to make sure that your primary SEO keywords appear in your content regularly, it is actually detrimental to overdo it. If Google gets the “sense” that you are performing what’s known as “keyword stuffing“, you may be penalized.
Submitting your site to search engines increases your ranking.
In the old days this might have been true, but no longer. Search engines like Google use web crawling technology that continually scans the Internet to find and rank pages. It will find your site even if it’s not submitted.
